F1 Technical Sponsorship

"ttyymmnn" (ttyymmnn) 01/30/2014 at 16:19 • Filed to: f1

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We've all seen the prominent Shell logo on the Ferrari F1 cars, and many would assume that this is just a typical cash sponsorship deal. But in the case of Shell and Ferrari, it's much more than that. !!!error: Indecipherable SUB-paragraph formatting!!! has an interesting write up about the technical sponsorships in F1.

As far as the Ferrari-Shell relationship goes, there is more than just a long and successful partnership to take into account. This year, teams who have been able to develop their oils and lubricants in concert with the development of their engine will have an advantage over customer teams, both when it comes to component longevity and maximising fuel efficiency.

Casual watchers of F1 (and other top tier motorsports) look at the stickers on the cars and assume it's just a representation of cash payments. However, there is so much killer tech going on behind the scenes in terms of fuels and fluids that we don't ever see. And the payoff for Shell is that they get an opportunity to develop and test products in the hyper-stressful world of F1 performance demands, products that will have a real-world impact.

For companies like Shell (and Mobil, Petronas, Total, etc.), Formula One is the ideal laboratory for consumer products, a testing ground in which peak performance is the most basic requirement, and where conditions are more extreme than those faced by any road car.

Check out the whole article at !!!error: Indecipherable SUB-paragraph formatting!!! .

!!!error: Indecipherable SUB-paragraph formatting!!! also has a more in depth write-up about the Ferrari-Shell relationship from the 2010 Malaysian GP.

Photo: !!!error: Indecipherable SUB-paragraph formatting!!!

Zipppy, Mazdurp builder, Probeski owner and former ricerboy > ttyymmnn 01/30/2014 at 16:21

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Shark fin?

Tim (Fractal Footwork) > ttyymmnn 01/30/2014 at 16:22

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This is how I feel Formula 1 sponsorship should work.

ttyymmnn > Zipppy, Mazdurp builder, Probeski owner and former ricerboy 01/30/2014 at 16:22

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I believe it's some sort of antenna for telemetry during testing.

ttyymmnn > Zipppy, Mazdurp builder, Probeski owner and former ricerboy 01/30/2014 at 16:30

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Looks like it's got a pitot tube on it, too. So that might be what it is.

desertdog5051 > ttyymmnn 01/30/2014 at 17:19

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Fascinating. Both articles you noted were worth the read. Thank you.

ttyymmnn > desertdog5051 01/30/2014 at 17:24

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My pleasure! Glad you liked them.

Soloburrito > ttyymmnn 01/30/2014 at 17:36

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I've been using shell premium for awhile now. My Tacoma with 150k threw a CEL once. I put a bottle of fuel system cleaner in and that took care of it. A couple full tanks later it would come back. Rinse, repeat.

I started putting Shell V-Power in and never saw a CEL again. That experience as well as my Mustang making 8 extra ponies with the good stuff will keep me a Shell V-Power loyalist.

It also helps that Fifth Gear validated my opinion of Shell.

The Compromiser > Zipppy, Mazdurp builder, Probeski owner and former ricerboy 01/31/2014 at 00:52

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Periscope for the elimination round at Sea World.

Zipppy, Mazdurp builder, Probeski owner and former ricerboy > The Compromiser 01/31/2014 at 15:56

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hmm.. I need to go back there to see that..

d3v > ttyymmnn 02/02/2014 at 00:09

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This is one place where stuff developed for motorsport does trickle down to the consumer.